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South Africas legendary musical sensation , Mirriam Makeba |
Random saturday im listening to radio to some local artists and it sudenly dawned on me how South Africa has beutiful music but there is no growth. South African artists are not making money and that is a problem. Music industry in South Africa is captious, most of these artists are good but make no money from their talent.I needed to know why, so i thought why not take it to the fans the people who actually listen to South African music and find out what it is these artists are doing wrong.Why their music is not bought. From the litle survey that i did, I came to the realisation that the South African music indusry is verry different from that of other countries like your America. South Africans mostly support arists that are not from their own country. Mostly because these countries set trends for us, as to what is acceptable social behaviour and what is not. From there we start to critisise our own artists because of what we are told works. They set the agenda for us and we simply follow. Artists like Drake, Lil wayne, Chris Brown etc have their tickets sell out even before they get here to perform. People will go all out to go watch their concerts or even just to buy their cds than those of their own artists. It is a problem when our own people do not support their artists. This is what the majority of people think from the research i did.
5 REASONS WHY SOUTH AFRICAN ARTIST DO NOT MAKE MUCH MONEY FROM THEIR MUSIC ?
- South African artists are not well marketed compared to artists in other countries.
- Most South African artists are not origional they try to copy international artists.
- south african radio stations do not support their own artists.
- Artists are underexposed and consumed less.
- Bigger artists have more advertising support and a larger distribution ,that way the othere artists fade.
- Their music is boring.