South African music industry and money !



South Africas legendary musical sensation , Mirriam Makeba





Random saturday im listening to radio  to some local artists and  it sudenly   dawned on me how South Africa has beutiful music but there is no growth. South African artists are not making money and that is a problem. Music industry in South Africa is captious, most of  these artists  are good but make no money from their talent.I needed to know why, so i thought why not take it to the fans the people who actually listen to South African music and find out what it is these artists are doing wrong.Why their music is not bought. From the litle survey that i did, I came to the realisation that the South African music indusry is verry  different from that of other countries like your America. South Africans mostly support arists that are not from their own country. Mostly because these countries set trends for us, as to what is acceptable social behaviour and what is not. From there we start to critisise our own artists because of what we are told works. They set the agenda for us and we simply follow. Artists like Drake, Lil wayne, Chris Brown etc have their tickets sell out even before they get here to perform. People will go all out to go watch their concerts or even just to buy their cds than those of their own artists. It is  a problem when our own people do not support their artists. This is what the majority of people think  from the research i did.

5 REASONS WHY SOUTH AFRICAN ARTIST DO NOT MAKE MUCH MONEY FROM THEIR MUSIC ?

•   South African artists are not well marketed compared to artists  in other countries.
• Most South African artists are not origional they try to copy international artists.
• south african radio stations do not support their own artists.
• Artists are underexposed and consumed less.
• Bigger artists have more advertising support and a larger distribution ,that way the othere artists fade.
• Their music is boring.

music is an art wich affects the lives of almost everyone.it generates millions in dollars and rands each year in the intertainment business. But it becomes rather despairing when you see artists not getting anything from it. For some not because they are not talented but also because of poor branding, an artist is a brand and if represented properly they can avail. It is within us as South Africans to change things for our country and its artists. Let us support south african music we have beutiful music and amasing artists that need our support.